Your new-build investment property specialists.

18 years of construction, development and property advisory — put to work for your portfolio. Every investment is vetted for quality, viability and delivery before it reaches you.

★★★★★ Trusted by Queensland investors across South East QLD

Prefer to talk? Call 0406 705 517

Book your free strategy call

No obligation. We only take on a select few.

0 yrs
Construction, development & advisory
$0M+
Property delivered
90%
Of clients own 3+ properties
Boutique
We don't work with everyone
Why it matters

Anyone can hand you a property. Very few understand why it grows.

Jay holds a Bachelor of Property and Sustainable Development, majoring in Construction Management and Quantity Surveying — and spent 12 years working across the construction industry before moving into property advisory. That foundation means EPG reads a development opportunity the way a developer does: land economics, infrastructure pipelines, build cost and quality, long-term value drivers. Every client gets a strategy built around their specific circumstances and goals — hand-picked investments selected to maximise their opportunity, not a one-size approach.

DEVELOPMENT ECONOMICS

We understand what makes a location grow

Land supply constraints, infrastructure investment, council zoning, estate staging and population corridors — we analyse these from first principles. That's how we identify locations with genuine long-term upside before the broader market prices it in.

CONSTRUCTION & QS BACKGROUND

Quality that protects and compounds your return

12 years in construction means we can read a spec sheet, assess a builder's track record and walk a slab. A quality build drives valuation, rental income, depreciation benefits and long-term hold costs. We assess all of it before anything gets put in front of a client.

BOUTIQUE FOCUS

A select few, done properly

We don't work with everyone. We take on a small number of clients at a time — applying 18 years of development and construction knowledge to find assets that perform over the long term, matched to each client's individual position and outcome.

What we do

Four ways we put property to work for you.

First investment or growing portfolio — every opportunity is assessed through the same development-grade research and matched to your individual circumstances. A tailored approach from the first conversation to the day your tenant moves in.

+

Investment Property

High-growth house and land opportunities selected based on infrastructure investment, land supply constraints and rental demand fundamentals — across South East Queensland and other select high-growth corridors across Australia.

+

SMSF Property Investment

Use your self-managed super fund to build long-term wealth through property — with the development research, finance and SMSF compliance coordinated through EPG and our specialist SMSF accounting and setup partner.

+

Custom Builds & Dual Income Properties

Whether you're looking at your first custom build, a dual income property or duplex for stronger yields, or a larger development project — we've got the construction background and QS training to oversee the entire process and protect your investment at every stage. Every budget, every scale.

+

Portfolio Management

As your portfolio grows, we're always identifying the next opportunity — whether that's recycling equity into a new investment, adding a development, or building the home you've been planning. We stay across your position so you're always moving forward.

How it works

How it actually works.

A considered, transparent process that keeps you informed and in control at every stage — moving at the pace that suits you.

STEP 01

A real conversation

A quick 15-minute phone call to understand your goals, your numbers and what you're working toward. We'll assess whether we can help — and if we can, we'll map out what that looks like. No forms, no pressure, no obligation.

STEP 02

Your strategy

A clear, honest plan built around your specific circumstances and target outcome — including which locations have the development fundamentals to support long-term growth. We'll tell you straight if the timing's off, and exactly why.

STEP 03

The search

We do the legwork: development pipeline analysis, land supply research, infrastructure mapping, rental vacancy data, builder assessment and full spec review. You understand exactly why an opportunity stacks up — not just that it does.

STEP 04

The delivery

We select the location, the asset and the builder — then manage the project from contract through to practical completion and settlement. You stay informed at every milestone without having to chase anyone.

STEP 05

The long game

We don't disappear at settlement. We help you place the right tenant, set your finances up to comfortably hold the property, and keep an eye on your equity position — so when the time's right to move on the next opportunity, you're already ready.

"Jay was there every step of the way — from strategy and property selection right through project management during the build. The attention to detail and execution was exactly what we needed as investors. Adding the investment property and SMSF investment property was an absolute no-brainer after sitting on the fence for too long."

Jordan & Sarah H. · Brisbane
Case studies

Real wins. Real numbers.

A look at what's possible when the strategy, the location and the build all stack up — real EPG clients, real results.

Investment property delivered by Equitable Property Group in South East Queensland South East Queensland
Courtney · First-home investor

A first investment that set up the next.

A first-home investor in 2019. We identified a high-growth SEQ corridor based on infrastructure investment and land supply fundamentals — and found Courtney a $360,000 house-and-land package in a region primed for long-term growth. We secured a $15,000 First Home Owners Grant and $25,000 Builder's Boost on top of that. Seven years on, comparable sales are sitting at $930,000. The location, the build quality and the timing all stacked up — the equity followed.

$360K → $930K
Purchase → current comparable
+$570K
Capital growth
$800/wk
Rental income
$40K
Grants secured

Past performance is not a reliable indicator of future results. Individual circumstances and outcomes vary. Comparable sales figures based on 2026 market data. General information only — not financial advice.

Investment property delivered by Equitable Property Group in South East Queensland South East Queensland
Danika · Investor

$155,000 in equity in around a year.

We identified a high-demand SEQ corridor with strong development fundamentals and helped Danika into a $445,000 house-and-land package in late 2021. The location was selected for its land supply constraints and rental demand depth — the market did the rest.

$445K → $600K
Purchase → value today
+$155K
Equity uplift
$530/wk
Rental income
~1 yr
To that uplift

Past performance is not a reliable indicator of future results. Individual circumstances and outcomes vary. General information only — not financial advice.

Jay Kruger, Founder of Equitable Property Group
Jay KrugerFounder
The person behind it

"Everyday investors deserve the same level of guidance, research and hands-on support that large developers take for granted. That's the gap I saw — and why I built EPG. From finance to tenant, we manage the entire process so our clients can grow the wealth and portfolio they deserve."

Jay holds a Bachelor of Property and Sustainable Development, majoring in Construction Management and Quantity Surveying. He spent 12 years working across the construction industry — managing builds, reading specs, assessing developers and understanding firsthand how development economics drive long-term property performance. The following 6 years in property advisory gave him the client side of the equation. 18 years of combined experience is the foundation every EPG client benefits from. After watching everyday investors get sold into locations with no real growth drivers and left to navigate the process alone, Jay started EPG to do it differently — a smaller client list, deeper research, and end-to-end support from the first conversation to the day your tenant moves in.

Jay Kruger — Founder & Property Advisor

Bachelor's DegreeProperty & Sustainable Development
MajorConstruction Mgmt & Quantity Surveying
12 YearsConstruction industry
6 YearsProperty advisory
$480M+Property delivered
Proof

Real clients. Real portfolios.

★★★★★Genuine Google reviews from Equitable Property Group clients
★★★★★

“Thank you Jay for your services helping me purchase a strategic investment property. Upon completion I have enough equity to now look for another investment property as per the property plan Equitable provided. I look forward to working on the next investment with you. Highly recommend Equitable’s services to anyone especially friends and family.”

T
Tiarne P.Google review
★★★★★

“Have completed two builds through EPG. Jay has been instrumental in finding the build sites my wife and I have been chasing. Also his knowledge and expertise throughout the build phase has been sensational. No hesitation in recommending to anyone.”

M
Michael H.Google review
★★★★★

“Jay was instrumental in helping us secure our first investment property. As newcomers to the process, his guidance, relevant insights, and clear communication made every step — from engaging brokers and conducting pre-purchase inspections to final handover — smooth and stress-free. Highly recommend him and EPG, and we look forward to working with him again soon!”

B
BrianGoogle review
★★★★★

“Jay helped me build my very first home during the crazy COVID period. He is very professional and easy to work with. The house was built within 6 months and he was there every step of the way. Big thanks mate.”

D
David B.Google review
★★★★★

“Our experience with Jay and his team was second to none. From consultation through to sale and settlement the knowledge, support and advice provided was exceptional! Thanks again team!”

E
Elliot S.Google review
★★★★★

“It was a pleasure working with Jay and his team. They were knowledgeable, professional and communicated every step of the way. Thank you for assisting with my first investment property.”

K
Kathy H.Google review
★★★★★

“Jay and the EPG team were great to work with in getting my property. The team and the knowledge they have made it easy and stress free to get it done, and I look forward to working with them again in the near future.”

D
Dennis H.Google review
★★★★★

“It was a great pleasure to deal with Jay Kruger during the purchase of our investment property. Jay was very prompt, professional and has gone above and beyond to help us in every way. Thank you Jay.”

G
Gopal K.Google review
Questions

The things people ask us first.

How much do I need to get started?

Often less than you'd think — many clients use equity, savings, or their super through an SMSF rather than a big cash deposit. We'll map your real numbers on the first call.

Is property investment even right for me?

It's not for everyone, and we'll tell you straight if it isn't. The first call is about your position and goals, with no pressure either way.

What makes you different from other property advisors?

Jay has a Bachelor of Property and Sustainable Development with a major in Construction Management and Quantity Surveying — and 12 years in the construction industry before moving into advisory. That's 18 years of understanding how development economics, build quality and location fundamentals combine to drive long-term property performance. Every client gets a tailored strategy and hand-picked investments matched to their specific circumstances — and we manage the entire process from finance through to tenant.

Where do you buy?

Primarily South East Queensland — Brisbane, the Gold Coast, the Sunshine Coast and the high-growth development corridors around them. We also work across other select high-growth markets in Australia where the fundamentals stack up.

Do you help with SMSF and finance?

Yes. We coordinate finance with trusted brokers and work with a specialist SMSF accounting and setup partner — so the full process is managed through one relationship rather than you juggling multiple advisors.

How long does the process take?

It depends on your circumstances — and that's the honest answer. Some clients are ready to move and are under contract within two weeks of our first call. Others need a month or so to work through the right steps first — finance, strategy, position. That process exists for a reason. Skipping it creates stress you don't need and problems neither of us want. We make sure everything is in order before you commit to anything, so when you do move, you move with confidence.

Should I wait and see what the market does?

Timing the market is a strategy that mostly benefits the people selling the idea of it. The strongest long-term investments are driven by development fundamentals — infrastructure spend, population growth, land supply constraints — not by trying to pick a peak or a trough. We'll assess your position on the first call and tell you straight whether now makes sense.

Why new builds specifically?

New builds give you maximum depreciation benefits, full builder's warranty, lower maintenance costs in the early years, and — when chosen in the right development corridor — entry into locations where infrastructure investment and land supply constraints are driving genuine long-term growth. Our construction background means we vet the build itself, not just the brochure.

Let's talk property

Let's build the portfolio you've been thinking about.

Book a free 15-minute phone call — we'll assess your situation and tell you straight whether we're the right fit. No obligation, no pitch.

Book your free 15-minute call → Or call us direct on 0406 705 517
Book your free call →